When you need answers,you know where to go.

In 1993, the country's 'most trusted man,' Walter Cronkite, said, "America's health care system is neither healthy, caring, nor a system."

Despite breathtaking advances since, our 'system' is in many ways less healthy, less caring, and even more convoluted. As a medical device specialist in the operating room, I've worked with more doctors from a broader array of surgical specialties than any physician I know. I've learned many things, primarily that everyone will need help guiding their healthcare at some point.

Michael Johnson, BCPA

I know firsthand that even a little information can go a long way.

What I’ve seen professionally and personally as a brother, son, husband, father, and friend compelled me to become an independent patient advocate.

As such, I help navigate the system and fight for my clients to get the care they need. I help decipher complex medical terminology, explain procedures, and explore available options. Clients who understand their rights, specific treatment paths, and alternatives become empowered. Knowledgeable patients can take more control, be happier, and are more likely to get better care.

As a child, I was fortunate that my parents identified a world-renowned surgeon to correct an issue with one of my eyes. But as with any medical treatment, things can go sideways even when surgery goes perfectly. I awoke from anesthesia blinded, both eyes covered, and my arms bound. They were strapped at the elbows to keep me from bending them, preventing me from ripping
the gauze from my eyes. I was five years old and wanted only to relapse to the comfort of sucking my thumb. No one told me I would awake blind and bound. This situation, along with the lack of information, was torturous. I did not have an advocate. Then my mother, hearing my cries, rushed into the restricted, post-anesthesia area and made staff remove my restraints. No thumb ever tasted better. 

Yogi Berra said, "If you don't know where you're going, you'll end up someplace else."

Therefore, the first step I take with every client is creating a Care Plan. While these vary by client and the scope and duration of engagement, each outlines the client's current health circumstances (i.e., diagnoses, symptoms, and tests), goals, and the action steps I will take on their behalf. I provide a summary of services provided each month and weekly when warranted.

Consultations are always free from pressure.

As a client, you are the decision maker. My goal is that healthcare providers hear, respect, and understand you. When they do, they're more likely to provide better care and adhere to your wishes.

Primary Services

  • Helping clients search, analyze, and choose better caregivers
  • Care Plan creation. Together we'll create a plan that outlines where you are with your healthcare and where you'd like to be
  • Attend doctor appointments in person or virtually. Adding another set of ears, helping translate 'Doctor Speak,' providing decision support, and seeking clarity. We document caregiver discussions, fight for client's rights and wishes
  • Explore alternatives, including specialist second opinions, to help you become aware of your options and get the care you need
  • Facility-to-facility and facility-to-home transitions to help avoid the errors that can and do occur at this critical care junction
  • Local Care; when you're too far away from a loved one to provide needed support, we offer local, on-the-ground help and advocacy
  • Custom, on-call concierge advocacy services 

Additional Services

  • Bedside advocacy in the Emergency Department, in facilities, and at home
  • Review/audit insurance, pharmacy, and facility charges and payments for accuracy and, or overpayment and incorrect charges
  • Instruct clients in self-advocacy and advocating for loved ones
  • Eldercare. Our aging loved ones require and deserve special care throughout all aspects of their treatment
  • Evaluation and assistance with creating and updating advanced directives. These legally binding documents express your desires to caregivers if you cannot communicate them. They dictate what treatments you want and don't want under particular circumstances
  • Local Care; when you're too far away from a loved one to provide needed support, we offer local, on-the-ground help and advocacy
  • Rare disease resources and care management

What They're Saying

Frequently Asked Questions

Some advocates work for large institutions. These ‘corporate advocates’ work for major companies, hospitals, and insurance companies. These are employees beholden to their employers. They focus on reducing corporate costs, not what’s best for patients. Independent advocates see this as a direct conflict and work only on their client’s behalf. Independent advocates always place their clients first and foremost. We remain autonomous and patient-focused even when a ‘guarantor,’ such as a loved one, friend, or employer, pays for advocacy services. 

The state of healthcare:
The ‘system’ is so difficult to navigate that many people, even when not ill or overwhelmed, cannot get the care and attention they need. These same people may get unwanted/unneeded care that can delay or even prevent a proper diagnosis. Many surgeons spend more time obtaining insurance approvals than performing actual surgery.

Intelligent people who easily research schools, property, cars, electronics, investments, or services quickly get frustrated when researching the best doctors; all they find is marketing material. Empirical data is not available to the public.

Healthcare workers suffer from burnout and fatigue, contributing to suboptimal care, especially in settings with low resources and high patient turnover. These create more situations where people can benefit from working with a care manager, medical navigator, health advocate, care planner, or whatever else one calls a patient advocate.

Caregiver shortages:
Most patient care in hospitals comes from nurses. The estimated nursing shortage in the U.S. is between 200,000 and 450,000. They now have less time with each patient than ever before. The American Medical Association estimates a deficit of over 150,000 surgeon specialists and primary care physicians. Therefore, the bar for care excellence can be low. All care providers have less time per patient than ever.

These facts remain regardless of your gender, insurance coverage, or wealth. With such drastic shortages, how will you find the best caregivers and the treatment you need? For many, the answer is a patient advocate.

Medical Errors:
During provider shortages, medical errors increase, and obtaining proper care becomes more challenging.

Living longer and the growth of chronic illness:
People live longer and recover from more conditions. Many who might have died of a heart attack a generation ago will live to 75 or even 100. The downside is that it gives us time to develop a variety of illnesses we otherwise wouldn’t. Treating these conditions in advanced age becomes increasingly tricky. Errors increase negative impact, and options are more limited. More people needing more care over extended periods, combined with staffing shortages, increases room for error and results in patients getting less care than needed. These people can improve their odds of success with the help of patient advocacy.

Neonatal care:
Care for premature and other ill infants has resulted in newborns who would have never survived a generation ago. While miraculous in many respects, these infants grow up to be adults, typically with a lifetime of chronic disease. They often have heart, lung, and neurologic issues that require care for their entire lives. Advocates can help these patients and families get better care.

Relocation and the schedules of loved ones:
Even when immediate family live nearby and are capable and want to help, their work, child care schedules, and required sleep can interfere with their ability to help loved ones when needed. A knowledgeable patient advocate can help support patients and those who love them by assisting them with shared decision-making, attending doctor’s appointments, and sitting bedside at the hospital.

Sometimes you can advocate for yourself or a loved one, and I encourage everyone to learn the processes. However, to advocate well requires unique skill sets, temperament, and knowledge. Making sound decisions can be challenging when hospitalized or dealing with serious medical issues. Fighting for a loved one to get a test or treatment approved can be daunting to the uninitiated. Discharges, transitions from facility to facility, and facility to home are where many problems occur. No matter how available and willing a loved one might be, they cannot always be there for the patient. It’s also tricky to recognize the most critical times to be there. An advocate can provide support when needed, demand clarity, and reduce the odds of medical errors occurring. 

Everyone can use help identifying and selecting better caregivers, but the process is frustrating. People comfortable doing other types of research become frustrated by the lack of data on a surgeon’s skill and patient outcomes. Subsequently, they make decisions based on irrelevant information such as “She seems so nice!’, “He spent so much time with me.” or, “Bob said she was a good surgeon.” Too often, people choose the first surgeon that tells them they need an operation without exploring their options.

Most advocates are former clinicians, medical administrators, and social workers. My experience is in the operating room. I trained surgeons to use specialty medical devices in hip, knee, spine, trauma, and laparoscopic/robotic surgeries. Virtually all advocates experienced shock and frustration with ‘the system.’ Concern about patient care, billing, miscommunication, and medical errors made many of us become advocates. Most started helping family and friends, who then referred colleagues, friends of friends, and neighbors. While seeking to learn, collaborate, and become better advocates, many became Board-Certified Patient Advocates (BCPAs), as I have. Passing the Board requires a broad knowledge of the U.S. medical system, ethics, and advocacy.

While I believe everyone, at some point, can benefit from the services of a patient advocate, insurers do not reimburse for the expense. Further, it would be a conflict for an independent advocate to be paid by an insurance company since advocates often challenge insurance companies’ decisions regarding coverage, make appeals, and fight insurers on behalf of their clients.

Both. I can meet clients anywhere but charge for travel time and expenses beyond 30 minutes from my Northern California base. Therefore, remote meetings, even doctor appointments, can be practical and more cost-efficient.

Your advocacy package is just that, ‘yours,’ and it’s fully customizable. It can consist of a single strategizing session, exploring multiple doctors’ opinions, and discovering available treatment options. We can be retained to address ongoing and future medical needs. We can design a package to help you find, analyze, and choose better caregivers, inspect billing discrepancies, and attend doctor appointments for you to gain clarity on complex diagnoses and treatment options.

Packages start at $695 for a 3.5-hour consult. Service retainers are available with multi-hour discounts. Unused time rolls over and never expires, so you have it when needed.

While the cost may seem high, most clients find comfort in knowing they make better-informed decisions after expanding their knowledge and understanding their options. These clients become more at ease and see advocacy as money well spent. Schedule a free 20-minute appointment to see if we’re a good fit and to learn if independent patient advocacy is right for you.

Some employers offer Employee Assistance Programs (AEPs) as part of their benefits package. These employers recognize that the services of an advocate can get their valuable employees healthy, productive, and back to work sooner.

My clients come from various backgrounds, from high net-worth individuals and financially secure families to those less fortunate whom I assist on a sliding scale or pro bono basis as my schedule allows.

Relevant Experience, Education, Certification & Memberships 


2011-Present
Independent Patient Advocate
Like many of my peers, I spent over a decade advocating for friends, family, and others navigating their health care before becoming certified and moving into advocacy full-time.

Dec 2022
Choose Better Care
I established Choose Better Care, fully committed to providing my clients with the best advocacy and healthcare management I can.

Oct 2022
Board Certified Patient Advocate (BCPA)
I became a Board Certified Patient Advocate (BCPA). Administered by The Patient Advocacy Certification Board, BCPAs are advocates that have taken the steps necessary to demonstrate advanced knowledge of the ethics of healthcare advocacy, the healthcare system, and its pitfalls to best help clients navigate their care

2018-2023
Independent Medical Device Consultant
I provide surgeon training and support in implementing robotic/laparoscopic instruments. I also support vascular, cardiovascular, and vascular imaging technologists with the latest equipment.

2016-2018
Regional Sales Manager Equashield Inc.
Equashield provides simple and elegant solutions to protect patients and healthcare workers from the risks associated with exposure to the most hazardous drugs and vapors (i.e., chemotherapy) utilizing Closed System Transfer Devices (CSTDs)

2014-2016
Regional Sales Manager Progressive Medical Inc.
My primary focus was surgical devices for GYN, Urology, General, and Cardiothoracic oncologists using da Vinci surgical robots and other laparoscopic devices. PMI is also where I got my start in CSTDs.

2009-2014
Independent Medical Device Consultant
I consulted with surgeons on spinal and orthopedic implants (trauma, hip & knee replacements). I provided surgeon and staff education in didactic labs, at the scrub sink, and in the operating room.

2009
The American Institute of Medical Sales*
Orthopedics, Biologics, and Spine programs*(now The Medical Sales College)

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Relevant Experience, Education, Certification & Memberships 


2011-Present
Independent Patient Advocate
Like many of my peers, I spent over a decade advocating for friends, family, and others navigating their health care before becoming certified and moving into advocacy full-time.

Dec 2022
Choose Better Care
I established Choose Better Care, fully committed to providing my clients with the best advocacy and healthcare management I can.

Oct 2022
Board Certified Patient Advocate (BCPA)
I became a Board Certified Patient Advocate (BCPA). Administered by The Patient Advocacy Certification Board, BCPAs are advocates that have taken the steps necessary to demonstrate advanced knowledge of the ethics of healthcare advocacy, the healthcare system, and its pitfalls to best help clients navigate their care

2018-2023
Independent Medical Device Consultant
I provide surgeon training and support in implementing robotic/laparoscopic instruments. I also support vascular, cardiovascular, and vascular imaging technologists with the latest equipment.

2016-2018
Regional Sales Manager Equashield Inc.
Equashield provides simple and elegant solutions to protect patients and healthcare workers from the risks associated with exposure to the most hazardous drugs and vapors (i.e., chemotherapy) utilizing Closed System Transfer Devices (CSTDs)

2014-2016
Regional Sales Manager Progressive Medical Inc. 
My primary focus was surgical devices for GYN, Urology, General, and Cardiothoracic oncologists using da Vinci surgical robots and other laparoscopic devices. PMI is also where I got my start in CSTDs.

2009-2014
Independent Medical Device Consultant
I consulted with surgeons on spinal and orthopedic implants (trauma, hip & knee replacements). I provided surgeon and staff education in didactic labs, at the scrub sink, and in the operating room.

2009
The American Institute of Medical Sales*
Orthopedics, Biologics, and Spine programs*(now The Medical Sales College)

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